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Online Article Writing and Blogging Test (U.S. Version) Answer - part 1

Is it a good idea to have two blogs with the same content to try and increase traffic?
a.     No, as search engines such as Google will most likely list only one blog which may not be your preference
b.     Yes, two blogs, even with the same content, will most likely double your traffic on the webc.     Yes, and to have three would be still better
d.     No, because search engines will be advised to close down one, if not both, of your blogs

If you're writing an article about applying for admission to graduate courses in universities, your target audience is likely to be _________.
a.     18-year olds
b.     students already in college
c.     a range of readers who are thinking of applying for admission to a graduate schoold.     people between 45 and 65

What are "Google alerts"?
a.     A ringtone from Google
b.     A doorbell as a prize for being a loyal Google customer
c.     Pinging of your website by Google every time you use Yahoo and MSN instead of using Google
d.     A system where Google e-mails you the results of your pre-arranged search terms on a regular basis to stir your thoughts about writing blog content

What is "fair use" in terms of using someone else's copyright online?
a.     A system where copyright is exchanged between the original owner and the blogger who co-opts itb.     A term used by the prosecutor to convict a blogger who repeatedly infringes his/her copyright
c.     A defense argument that an individual who is sued for copyright infringement can use, namely that the use of the material was in public interest
d.     None of the above
What is "autocasting"?
a.     Automatically casting the characters in an online play
b.     An autocue for a blogger to remind him or her to make a posting
c.     A form of microblogging that will herald Web 3.0
d.     An automated form of podcasting that allows bloggers (and blog readers) to create audio versions of text-only blogs using RSS feeds


Which is the correct order for finding your target audience and selling goods or services to it?
a.     Design a strategy for drawing them to your site with greater interest in your product, have a business plan, identify their interest in your product, identify your audience type and their level of expertise, make sales
b.     Have a business plan, identify your audience type and their level of expertise, identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product, make sales
c.     Have a business plan, identify your audience type and their level of expertise, design a strategy for drawing them to your site with greater interest in your product, make sales, identify their interest in your productd.     Identify your audience type and their level of expertise, make sales, have a business plan identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product

What are "blooks"?
a.     Books that are written by bloggers and generally grow out of their blogs
b.     People who like to blog
c.     People who promote their blogs on the inside pages of a book
d.     All of the above
When writing an article about safety and light bulbs, which of the following is likely to be your target audience?
a.     Electrical engineers
b.     Ordinary people involved in home improvementc.     Working electricians
d.     Light bulb manufacturers
e.     All of the above

If you're writing an article about the automotive industry, which of the following would be the best way of promoting your article?
a.     Adding internal links within your blog that cross-reference the articleb.     Adding highly specific keywords to your pages that reference aspects of the automotive industry
c.     Contacting other automotive industry blogs and websites offering a link-exchange
d.     All of the above

What is the term used for "the number of times the keyword is used divided by the total word count on the page"?
a.     Keyword density
b.     Keyword distribution
c.     Word hardness
d.     Density of syllablese.     Blog Page Intensity

What are "stop words"?
a.     Words that stop short of their meaning
b.     Words that show up first in search engine result pages
c.     Words that are banned on the blogosphere by the blog policed.     Some common words (such as "and", "or" and "in") that are usually ignored by a search engine performing a search

What is the "useful but incomplete" approach in terms of promoting your product in an online article or so-called e-zine?
a.     Making your product useful but leaving the article incomplete with no way of linking to your site
b.     Making your product incomplete and the article useful
c.     Making the article useful but leaving it incomplete so the market is enticed but has to follow your link to learn mored.     Making the article complete and the product useful so that there's no need to find out more

In sourcing information, you may use materials not subject to copyright such as names, common symbols, lists of ingredients, short phrases, slogans, slang, titles etc.
a.     True
b.     False
What is an "open thread"?
a.     A thread that is open for discussion by those posting to it
b.     A thread that has closed linksc.     Multiple posts focused around one specific subject
d.     All posts made openly by the same blogger
e.     All of the above
What are "FAQs"?
a.     First Asked Queries
b.     First Answered Questions
c.     Fast Attitude Queries
d.     Frequently Asked Questions
e.     All of the above

Which of the following is the term used for the collective blogging intelligentsia, namely the most influential bloggers online by page rank owing to their high traffic count?

a.     Glamorati
b.     Hoi polloic.     Rich and reckless
d.     Beautiful and damned
e.     Blogerati
How long does an author's copyright – whether in print or online - last?

a.     Until he/she dies
b.     Forever
c.     For 5 years after the publication
d.     For 40 years after he/she diese.     For 70 years after he/she dies
What is "blogosphere"?

a.     The hole in the internet through which blogs can fall
b.     The blogs in a given area such as a street, county or country
c.     The collective content of the blogs worldwide
d.     Blog companies that group together and buy smaller blogse.     None of the above
What is 'placing of keywords in the important parts of a webpage so that search engines may give them priority' called?

a.     Keyword prominenceb.     Optimization guesswork
c.     Partial selection
d.     Keyword density



What will happen if you type the words "sport-basketball" in the Google search box?

a.     Google will find all the web pages containing the words "sport" and "basketball"
b.     Google will find the web pages about "sport" and also those containing the word "basketball"
c.     Google will find the web pages about "sport" that do not contain the word "basketball"d.     Google will find all the web pages in which the words "sport" and "basketball" appear together
e.     None of the above
What is "podcasting"?

a.     Making the entire blog available in a single downloadable file
b.     Redirecting traffic through a portal hidden on the blog called a "pod"
c.     Distribution of audio and other media files for download to digital music or multimedia players such as iPods
d.     Mass e-mailing for marketing purposes to promote several blogs at the same time
Search engines will return different results depending on the word order of the search terms.
a.     Trueb.     False
What is an "affiliate business program"?

a.     Getting the business standards of your company approved by a government affiliated company
b.     Signing up to be a business partner with another online company to promote each other's interests and thereby reaching a larger marketc.     Buying a company
d.     Getting bought by a company
e.     Merging with another company
It's a good idea to create identical content on multiple blogs as this can increase web traffic and get higher listings in search engines.
a.     True
b.     False

Which of the following is most likely to guarantee the content on your blog is professional, subject-appropriate and grammatically correct?

a.     Copying it into Word, spell-checking, and copying it back
b.     Asking a friend to read it
c.     Reading it through before postingd.     Having several specialist readers check out the content for its relevance, sense, argument, and keywords
There's little need to copy text before trying to publish it to the web because you rarely lose the text at the time of publication.
a.     Trueb.     False
If you own a copyright on your own works, you can license your work for reproduction and publication around the world according to place and length of time.
a.     True
b.     False
What distinguishes a blog from a website?
a.     Postings that occur according to a timeline that is updated so old posts can be traced
b.     More content
c.     Flashier images
d.     Contact detailse.     More professional content

What is "misinformation"?
a.     Mystery information partially hidden on the internet
b.     Information which is misleading or distracting or at least partially wrong
c.     Mr. Informationd.     Completely wrong information on all counts
e.     None of the above

If your website sells golf equipment, your promotional articles should be written about _________ .

a.     good golf courses
b.     caddies
c.     sport in general
d.     the best clubs to use at certain timese.     All of the above

What is the difference between a "patent" and a "trademark"?
a.     A copyright and a trademark are the same; a patent is made to protect goods or services for sale
b.     Patents and trademarks are the same; it is copyright that is differentc.     A patent protects a work, device or name that is used for trading goods whereas a trademark protects inventions or discoveries
d.     A trademark protects a word, device or name that is used for trading goods whereas a patent protects inventions or discoveries

Which of the following features will increase the likelihood of a reader staying longer on your blog?
a.     Having mostly text rather than pictures, slide shows or other interactive content
b.     Using external links to generate the new page as a pop-up window rather than going directly to the new sitec.     Offering links to great promotional deals on other sites

What is an "anonoblog"?
a.     A general blog with multiple authors
b.     A blog about people who used to be famous
c.     A blog written and maintained by an anonymous author, often under a pseudonym or pen named.     All of the above

What is the reference list to other works placed at the end of an article called?
a.     Footnotes
b.     Bibliography
c.     Original materiald.     Endnotes
e.     All of the above
What does "'ping' your blog" mean?
a.     To abandon it
b.     To create it from scratch
c.     To let someone know about it so they can contribute, either with postings or comments
d.     An alert that notifies the original poster of a post when someone else writes an entry concerning the original post
What is a "tag"?
a.     An external link
b.     A language element, such as a word, often used in blogs to identify the type or types of content that makes up a particular postc.     A long post that goes onto another page
d.     Both b and c

Which of the following are good ways of protecting your online content?
a.     Searching for the plagiarists of your contentb.     Embedding your images
c.     Potentially encrypting your HTML
d.     Joining a plagiarism forum
e.     All of the above

Fooling the search engines with link farms, keyword stuffing, cloaking or alt text spamming is not a good idea because ___________ .
a.     it is an offense in most countries
b.     the search engines may restrict your site or future listings, or ban you altogether
c.     it could reduce the traffic to your blog
d.     All of the above
What is a "plagiarism warning banner?"
a.     A banner e-mailed to you by a potential plagiarist to warn you of their potential copying of your site
b.     A banner you place on your site or blog to deter potential plagiaristsc.     A government service that bans plagiarists from the Web with an official warning, usually a letter to their home address
d.     None of the above

Why is it damaging to have disfunctioning or non-functioning(dead)links on your website?
a.     You cannot prevent people from reaching the destination without doing sob.     It could damage your brand reputation; people do not want to see a "page not found" result
c.     A person is less likely to return to your site as a repeat visitor if the links do not work
d.     b and c

What does the term "spomment" refer to in the blogsophere?

Answer : Comment spam

What is the term used for "the number of times the keyword is used divided by the total word count on the page"?

Answer : d. Density of syllables

What is the "useful but incomplete" approach in terms of promoting your product in an online article or so-called e-zine?


Answer : c. making the article useful but leaving it incomplete so the market is enticed but has to follow your link to learn more

Which of the following is the most effective idea for creating a target audience that returns again and again to your blog?

Answer : a. Make individual posting as the more as the information, the better it is

What does "SEO" stand for?

Answer : d. Search Engine Optimization

Which of the following are good ways of sourcing information for online content such as blog postings?

Answer : d. All of the above

Which of the following are most important when optimizing content for search engines?

Answer : c. Adding keywords, tags, metatags and having quality content and regular updating

What is “autocasting”?

Answer : d. An automated form of podcasting that allows bloggers (and blog readers) to create audio versions of text-only blogs using RSS feeds

What are “FAQs”?

Answer : d. Frequently Asked Questions

Which of the following are good ways of promoting your business or website and thereby selling your product online?

Answer : e. All of the above


Is it a good idea to have two blogs with the same content to try and increase traffic?


b.     Yes, two blogs, even with the same content, will most likely double your traffic on the web


If you're writing an article about applying for admission to graduate courses in universities, your target audience is likely to be _________.


c.     a range of readers who are thinking of applying for admission to a graduate school


What are "Google alerts"?


d.     A system where Google e-mails you the results of your pre-arranged search terms on a regular basis to stir your thoughts about writing blog content  


What is "fair use" in terms of using someone else's copyright online?


a.     A system where copyright is exchanged between the original owner and the blogger who co-opts it  


What is "autocasting"?


d.     An automated form of podcasting that allows bloggers (and blog readers) to create audio versions of text-only blogs using RSS feeds 


Which is the correct order for finding your target audience and selling goods or services to it?


c.     Have a business plan, identify your audience type and their level of expertise, design a strategy for drawing them to your site with greater interest in your product, make sales, identify their interest in your product  


What are "blooks"?


d.     All of the above


When writing an article about safety and light bulbs, which of the following is likely to be your target audience?


b.     Ordinary people involved in home improvement


If you're writing an article about the automotive industry, which of the following would be the best way of promoting your article?


a.     Adding internal links within your blog that cross-reference the article
 


What is the term used for "the number of times the keyword is used divided by the total word count on the page"?

d.     Density of syllables


What are "stop words"?


c.     Words that are banned on the blogosphere by the blog police 


What is the "useful but incomplete" approach in terms of promoting your product in an online article or so-called e-zine?


c.     Making the article useful but leaving it incomplete so the market is enticed but has to follow your link to learn more
 


In sourcing information, you may use materials not subject to copyright such as names, common symbols, lists of ingredients, short phrases, slogans, slang, titles etc.


b.     False

What is an "open thread"


b.     A thread that has closed links


What are "FAQs"?


e.     All of the above


Which of the following is the term used for the collective blogging intelligentsia, namely the most influential bloggers online by page rank owing to their high traffic count?


b.     Hoi polloi


How long does an author's copyright – whether in print or online - last?


d.     For 40 years after he/she dies


What is "blogosphere"?


d.     Blog companies that group together and buy smaller blogs


What is 'placing of keywords in the important parts of a webpage so that search engines may give them priority' called?


a.     Keyword prominence


What will happen if you type the words "sport-basketball" in the Google search box


c.     Google will find the web pages about "sport" that do not contain the word "basketball"


What is "podcasting"?


d.     Mass e-mailing for marketing purposes to promote several blogs at the same time


Search engines will return different results depending on the word order of the search terms.


a.     True


What is an "affiliate business program"?


b.     Signing up to be a business partner with another online company to promote each other's interests and thereby reaching a larger market


it's a good idea to create identical content on multiple blogs as this can increase web traffic and get higher listings in search engines.


a.     True 


Which of the following is most likely to guarantee the content on your blog is professional, subject-appropriate and grammatically correct?


c.     Reading it through before posting


There's little need to copy text before trying to publish it to the web because you rarely lose the text at the time of publication.


a.     True


If you own a copyright on your own works, you can license your work for reproduction and publication around the world according to place and length of time.


b.     False


What distinguishes a blog from a website?


d.     Contact details


What is "misinformation"?


c.     Mr. Information


If your website sells golf equipment, your promotional articles should be written about _________ .


d.     the best clubs to use at certain times


What is the difference between a "patent" and a "trademark"?


b.     Patents and trademarks are the same; it is copyright that is different 

Question32:
Which of the following features will increase the likelihood of a reader staying longer on your blog?
b.     Using external links to generate the new page as a pop-up window rather than going directly to the new site

Question33:
What is an "anonoblog"?
b.     Using external links to generate the new page as a pop-up window rather than going directly to the new site

Question34:
What is the reference list to other works placed at the end of an article called?
c.     Original material

Question35:
What does "'ping' your blog" mean?
d.     An alert that notifies the original poster of a post when someone else writes an entry concerning the original post

Question36:
What is a "tag"?
b.     A language element, such as a word, often used in blogs to identify the type or types of content that makes up a particular post

Question37:
Which of the following are good ways of protecting your online content?
a.Searching for the plagiarists of your content

Question38:
Fooling the search engines with link farms, keyword stuffing, cloaking or alt text spamming is not a good idea because _____________________ .
d.     All of the above


Question39:
What is a "plagiarism warning banner?"
b.     A banner you place on your site or blog to deter potential plagiarists

Question40:
Why is it damaging to have disfunctioning or non-functioning(dead)links on your website?
a.     You cannot prevent people from reaching the destination without doing so
 

Question 6 
What is 'podcasting'?
a. Making the entire blog available in a single downloadable file
b. redirecting traffic through a portal hidden on the blog called a 'pod'
c. Distribution of audio and other media files for download to digital music or multimedia players such as iPods
c. Mass e-mailing for marketing purposes to promote several blogs at the same time

 Question 1

What is a 'metablog'?
a. A highly personal, if not confessional blog
b. A blog about metal
c. A blog devoted to explaining 'metas'
d. A blog about a blogging

Question 2 
Where did the term 'blog' originate?
a. it was invented by Mr. James Blog
b. An abridgment of the two terms, 'web' and 'log'
c. An abridgment of the two terms, 'book' and 'log'
d. b and c
e. None of the above. It was a spontaneous new coinage derived from Old English

Question 3

What is the difference between a "patent" and a "trademark"?
a. A copyright and a trademark are the same; a patent is made to protect goods or services for sale
b. Patents and trademarks are the same; it is copyright that is different
c. A patent protects a work, device or name that is used for trading goods whereas a trademark protectsinventions or discoveries
d. A trademark protects a word, device or name that is used for trading goods whereas a patent protectsinventions or discoveries 

Question 4
Which of the following is not a blogging provider or blogging service available on the web free of cost?
a. Wordpress
b. Blogger
c. Technorati
d. Bluehost

Question 5
Which of the following is a good approach to planning to write a blog posting?
a. Source content, write draft, save, post to blog
b. Idea, source content, post to blog, read 
c. Idea, source content, write draft, save, read and edit, post to blog
d. write draft, edit, post to blog, read and edit later

Question 6 
What is 'podcasting'?
a. Making the entire blog available in a single downloadable file
b. redirecting traffic through a portal hidden on the blog called a 'pod'
c. Distribution of audio and other media files for download to digital music or multimedia players such as iPods

c. Mass e-mailing for marketing purposes to promote several blogs at the same time

Question 7

Fooling the search engines with link farms, keyword stuffing, cloaking or alt text spamming is not a good idea because _____________________ .
a. It is an offense in most countries
b. The search engines may restrict your site or future listings, or ban you altogether
c. It could reduce the traffic to your blog
d. All of the above
Question 8

What are "blooks"?
a. Books that are written by bloggers and generally grow out of their blogs
b. People who like to blog
c. People who promote their blogs on the inside pages of a book
d. All of the above
Question 9
What are 'article submission sites'?
a. databases of stored articles awaiting approval from a CEO
b. Sites that help submit articles you have written about your product for online publication so that you don't have to spend valuable time sending out your articles individually
c. Sites where you can buy articles and adapt them to a target audience and focus them on your market.
d. Usually scam sites that promise huge marketing distribution around the Internet


Question 10
The removal of the copyright tag-line means the work is no longer protected by copyright
a. true
b. false

Question 11
What do we mean when we say an author's copyright is within 'the public domain'?
a. We mean it is floated on the stock exchange
b. We mean it is freely available for all, can be copied, reproduced and re-published
c. We mean it is temporarily available for a period of 1-5 years
d. We mean it is part of the author's estate for 70 years after his or her death.


Question 12
What do you mean by your article being 'non exclusive' while selling it online?
a. That you can sell it to one more company
b. That it is exclusively connected to the site where you publish it first
c. That you can publish it online elsewhere so long as they are 'non exclusive'
d. That you can sell it to 5 more companies
e. That you can post it on your blog but nowhere else

Question 13
 Can you sell your copyright?
a. Yes, by licensing it according to territory and time
b. No, it remains yours always
c. Yes, but only in certain places, and for lengths of time up to 140 years after your death
d. Yes, so long as someone changes his/her name to your name.

Question 14
 What is an 'open thread'?
a. A thread that is open for discussion by those posting to it
b. A thread that has closed links
c. Multiple posts focused around one specific subject
d. All posts made openly by the same blogger
e. All of the above

Question 15
Online articles do not need to be cited especially when taken from another online source.
a. True
b. False

Question 16
If you're writing an article about applying for admission to graduate courses in universities. Your target audience is likely to be ________.
a. 18-year olds
b. Students already in college
c. A range of readers who are thinking of applying for admission to a graduate school
d. people between 45 and 65

Question 17
State whether True or False
Copyright is available not just for published works but also for works in private use that have not or may never be published.
a. True
b. False

Question 18
What is the "useful but incomplete" approach in terms of promoting your product in an online article or so-called e-zine?
a. Making your product useful but leaving the article incomplete with no way of linking to your site
b. Making your product incomplete and the article useful
c. Making the article useful but leaving it incomplete so the market is enticed but has to follow your link to learn more
d. Making the article complete and the product useful so that there's no need to find our more

Question 19
What can you do to make your articles more appealing to online readers?
a. Create external links and quality posts
b. Add a message board and / or chat room to encourage interactivity
c. Increase the product or site image / professional branding
d. All of the above

Question 20 
Search engines will return different results depending on the word order of the search terms
a. True
b. False

Question 21
If your website sells golf equipment, your promotional articles should be written about _____________
a. good golf courses
b. caddies
c. sport in general
d. the best clubs to use at certain times
e. All of the above

Question 22

If you write something libellous in a blog, you can still be sued for defamation despite the apparent freedom of expression on the Internet
a. True
b. False

Question 23
What is "misinformation"?
a. Mystery information partially hidden on the Internet
b. Information which is misleading or distracting or at least partial wrong
c. Mr. Information
d Completely wrong information on all counts
e. None of the above

Question 24
In terms of keywords for promoting a website about global money, which of the following groups would be the best choice?
a. Football, shopping, racing, gardening
b. 10c, 5c, dollar, 50c, quarter
c. The World Bank, the Olympics, the US government, the UEFA cup
d. Dollar, yen, pound sterling, exchange rate

Question 25
What distinguished a blog from a website?
a. Postings that occur according to a timeline that is updated so old posts can be traced
b. More content
c. Flashier images
d. Content details
e. More professional content

Question 26
If you're writing an article about the automotive industry, which of the following would be the best way of promoting your article?
a. Adding internal links within your blog that cross-reference the article
b. Adding highly specific keywords to your pages that reference aspects of the automotive industry
c. Contacting other automotive industry blogs and websites offering a link-exchange
e. All of the above

Question 27
What are "Google alerts"?
a. A ringtone from Google
b. A doorbell as a prize for being loyal Google customer
c. Pinging of your website by Google every time you use Yahoo and MSN instead of Google
d. A system where Google e-mails you the results of your pre-arranged search terms on a regular basis to stir you thoughts about writing blog content

Question 28
Blog comments show up in Google searches in addition to the blog posts
a. True
b. False

Question 29

 What does the term"spomment" refer to in the blogsphere?
a. Special comments
b. Spam on a posting
c. Comment spam
d. Tiny gremlins inside the computer system
e. All of the above

Question 30
When writing an article about safety and light bulbs, which of the following is likely to be your target audience?
a. Electrical engineers
b. Ordinary people involved in home improvement
c. Working electricians
d. Light bulb manufacturers
e. All of the above 

Question 31
How long does an author's copyright - whether in print or online - last?
a. Until he/she dies
b. forever 
c. For 5 years after the publication
d. For 40 years after he/she dies
e. For 70 years after he/she dies

Question 32
What is an "anonoblog"?
a. A general blog with multiple authors
b. A blog about people who used to be famous
c. A blog written and maintained by an anonymous author, often under a pseudonym or pen name 
d. All of the above

Question 33
At what point does a work - whether an online blog or in print - come under copyright?
a. As soon as it is published
b. As soon as the author registers the copyright
c. As soon as the author writes "Copyright" and his/her name and date next to it
d. As soon as it is created

Question 34
It is a good idea to have two blogs with the same content to try and increase traffic?
a. No, as search engines such as Google will most likely list only one blog which may not be your preference
b. Yes, two blogs, even with the same content, will most likely double your traffic on the web
c. Yes, and to have three would be still better
d. No, because search engines will be advised to close down one, if not both, of your blogs

Question 35
What are the websites "writework.com" and "schoolsucks.com"?
a. Sites where teachers can obtain their students' papers in an educational exchange program?
b. Websites dedicated to stopping plagiarism on the web
c. Websites where students can obtains papers to wrongfully use as their own, often for free
d. A community of online papers backed by most US and UK school programs.

Question 36
 What are "subsidiary rights" if your blog becomes successful enough to receive an offer of publication in print?
a. All rights originally held by the author
b. Translation rights
c. All secondary rights sold by the  agent or publisher, such as volume rights, audio rights, film and T.V. rights, book club rights, paperback rights etc
d. Rights that the author always retains and that cannot be licensed

Question 37

 What is "blogsphere"?
a. The hole in the Internet through which blogs can fall
b. The blogs in a given area such as a street, county or country
c. The collective content of the blogs worldwide
d. Blogs companies that group together and buy smaller blogs
e. None of the above

Question 38
What is "CEOBlog"?
a. A social networking blog
b. A blog that has been unplugged by a corporation during a hostile takeover
c. A group blog
A blog written used a "stream of consciousness" writing style
e. A blog maintained by a Chief Executive Officer

Question 39
what is a "tag"?
a. An external link
b. A language element, such as a word, often used in blogs to identify the type or types of content that makes up a particular post
c. A long post that goes onto another page
d. Both b and c

Question 40
Which of the following is the term used for the collective blogging intelligentsia, namely the most influential blogger online by page rank owing to their high traffic count? 
a. Glamorati
b. Hoi polloi
c. Rich and reckless
d. Beautiful and damned
e. Blogerati

Set B :

Question 1

What is a "biz blog"?
a. A blog owned and run by a company or corporation
b. A private blog for the blogger and his or her family
c. A blog in the biz of blogging only
d. A blog about finance, especially related to the London Stock Exchange
e. None of the above

Question 2
What are "FAQs"?
a. First Asked Queries
b. First Answered Questions
c. Fast attitude Queries
d. Frequently Asked Questions
e. All of the above

Question 3
Which is the correct order for finding your target audience and selling good or services to it?
a. Design a strategy for drawing them to your site with greater interest in your product, have a business plan, identify their interest in your product, identify your audience type and their level of expertise, make sales
b. Have a business plan, identify your audience type and their level of expertise, identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product, make sales
c.  Have a business plan, identify your audience type and their level of expertise, design a strategy for drawing them to your site with greater interest in your product, make sales, identify their interest in your product.
d. Identify your audience type and their level of expertise, make sales, have a business plan identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product.

Question 4
Which of the following are good ways of promoting your business or website and thereby selling your product online?
a. Writing reviews on other sites with a link back to your site
b. Getting involved in social bookmarking, especially group social bookmarking
c. Posting on forums around the Internet with reference to your product or brand
d. Getting involved in link exchange programmes
e. All of the above

Question 5
There's little need to copy text before tying to publish it to the web because you rarely lose the text at the time of publication.
a. True
b. False

Question 6
What is "autocasting"?
a. Automatically casting the characters in an online play
b. An autocue for a blogger to remind him or her to make a posting
c. A form of microblogging that will herald Web 3.0
d. An automated form of podcasting that allows bloggers (and blog readers) to create audio versions of text-only blogs using RSS feeds

Question 7
How should you change your writing style ( when writing about the university application process) if you're writing for student applicants rather than their parents?
a. Use italics for the parents, and bold print for the students
b. No changes are necessary: never change the complexity of your writing
c. You should write a style for the parents only, as they are most important
d. You should write a style for the students only, as they are more important
d. You must varying the information, your voice, advice, recommendations, so it can be read by both students and parents equally successfully

Question 8
 What is "Del.icio.us"?
a. A social bookmarking site where users collectively tag favorite links
b. A site where tags are compiled and e-mailed to a possible target audience
c. A social networking site similar to Facebook and MySpace
d. b and c

Question 9
What is 'placing of keywords in the important parts of a webpage so that search engines may give them priority' called?
a. Keyword prominence
b. Optimisation guesswork
c. Partial selection
d. Keyword density

Question 10
Why is it sometimes a good idea to create a blog independently with a host other than a free blog hosting service such as the Blogger?
a. You can add more intelligent interactivity such as widgets, site design, custom URLs etc
b. You can then have two blogs and disconnect your old one
c. You will be able to keep the old free service
d. You will automatically get more traffic

Question 11
What is a "newbie"?
a. A term - potentially negative - applied to someone new to a discussion or blog
b. A new technological addition to the Internet
c. An innovation that took blogs into Web 2.0
d. The latest fashion on the blogosphere
d. a and d

Question 12
Which of the following are good ways of sourcing information for online content such as blog postings?
a. Reading other blogs of a a similar nature
b. Researching for content in a library by reading non-fiction, and consulting encyclopedias, public records etc
c. Using search engines to narrow down keywords and content data
d. All of the above

Question 13
What will happen if your type the words "spot - basketball" in the Google search box?

a. Google will find all the web pages containing the words "sport" and "basketball"
b. Google will find the web pages about "sport" and also those containing the word "basketball"
c. Google will find the web pages about "sport" and do not contain the word "basketball"
d. Google will find all the web pages in which the words "sport" and "basketball" appear together
e. None of the above

Question 14
Which of the following is most likely to guarantee that the content on your blog is professional, subject-appropriate and grammatically correct?
a. Copying it into word, spell-checking, and copying it back
b. Asking a friend to read it
c. Reading it through before posting
d. Having several specialist readers check out the content for its relevance, sense, argument, and keywords

Question 15
What does "SEO" stand for?
 a. Sequeway Even offered
b. Service Engine Oriented
c. Second Executive Officer
d. Search Engine Optimisation

Question 16
Which of the following is the most effective idea for creating a target audience that returns again and again to your blog?
a. Make individual postings long as the more the information, the better it is
b. Re-read and be your own editor, always removing unnecessary words, and phrases; keep your posting relatively short and post regularly
c. Regularly change the colours of your blog to entertain your readership
d. Add a certain randomness to your external links so the audience never quite knows where the links may lead - it's more exciting

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